E-reading consumption among Pakistani digital immigrants: A mixed-methods approach

Digital information adoption among the older generation is becoming interesting, and e-reading consumption an important phenomenon. The current study explores experience Pakistani X readers (Xers) through theory of planned behaviour (TPB), along with TPB model validation a larger sample. A mixed-method research design (exploratory sequential) was employed. completed in two phases; first phase qualitative based on nine ( n = 9) in-depth face-to-face interviews. In second phase, quantitative survey questionnaire developed outcomes data were collected from 250 Xers public libraries. outlined numerous positive consequences challenges specific to behavioural beliefs. circle friends, colleagues supervisors encourage given benefits, speed, saver time, cost, effort, name few. Notably, intention leaves no alternative for digital era. results show that seven out proposed hypotheses supported significantly H2 (β 0.33, p .00), H3 0.20, .02), H4 0.27, H6 0.22, .01), H7 0.18, .03), H8 .28, .00) H9 −0.15, .04), whereas H1 −0.03, .66) H5 −0.02, .73) rejected. extends theoretical foundations age by exploring dimensions qualitatively tested relationship quantitatively developing country context, Xers.